#1 – Have a Flash game. Adobe Flash is becoming increasingly easy to work with, and if you don’t want to shell out the big money for Adobe’s development suite, there’s even free open source Flash-building tools out there you can use – SWFTools, for instance. Flash games are easier than you’d think; you can just get a template for an established genre of game and customize it with your own graphics. Then submit it to Flash gaming sites, with a link back to your web business.
#2 – Make a Google gadget. Google has opened their gadget platform to the public, and even has a simple kit to get started. You can always compose a feed for your blog, a photo stream for your images, or a simple service like a calendar or a horoscope. Then your gadget can get published and be hosted on blogs, desktops, and user’s iGoogle pages.