One of the favorite sports of web designers, apparently, is to point out websites with poor designs and ridicule them.
One blogger recently posted a mockery of the corporate website for McDonald’s.
Ho ho ho! What a lame site!
Hold on, here. Why should a fast-food restaurant chain even care about its web image?
I mean, are you going to order a Big Mac online? Truly, many of the most famous brand names in the food industry have sub-par websites. In the case of McDonald’s, they’d sell just as many Happy Meals if the Internet never existed. They already have TV, radio, and print media saturated.
Here’s some other examples we found:
- Burger King – No apparent marketing to customers at all. You get a very plain world map and when you navigate to a country, you get “franchise opportunities”, “careers”, and “management team”.
- Dairy Queen – A pretty showy site, with Flash animations and lots of stuff to see and do. Still you almost have to wonder “why am I here?”
- Domino’s Pizza – Now we’re talking! At least with a restaurant that delivers to your home, their web strategy makes sense. You should try ordering a pizza online some time; you feel just like you’re living in the 21st century.
- Dunkin’ Donuts – Not as bad as McDonald’s, but still pretty blah. You could have phoned this in with DreamWeaver and an out-sourced Flash team.
- Starbuck’s – Only a sliver better than McDonald’s site; off-putting color scheme, fixed-width, and badly organized links with bits of text here and there. Even though they’re another fast-ffod type enterprise, you’d think they would try to be more appealing, since their demographic ties in so well with the laptop and smartphone crowd.