Gone are the days of the dial up connections and old desktop PCs. The online world is now faster and it is mobile. People prefer to access the internet through their smartphones more than any other way. With the world going mobile, businesses also have to make sure that they are not left behind. Excellent web design is important to ensure relevance in today’s world. More importantly, to keep up with the mobile world, it is imperative that your web designing is done considering the need for your website to be accessed on the go.
Importance of Having Mobile Friendly Website
There are several advantages of having a mobile friendly web design for your company’s website. For starters, it means that your website will be operating much faster. The accessibility to your company’s website will drastically increase with mobile accessibility. It is also important to note that when a website is made to be mobile friendly, it is also easier to navigate. This increases the chance of engagement. Here’s a look at a few simple ways you can ensure that your web design is mobile friendly.
- Reduce Content
No, this does not mean that eliminate everything. It means that you should have only the amount of content that’s necessary. Having too much content on your website is bad for two reasons: Firstly, it becomes too complicated for visitors to navigate. Ease of navigation is crucial. Secondly, the complexities of a website chock full of content will mean it is going to be slower to load.
- Optimized Visual Content
Make sure that all the videos and images you have on your website are optimized for mobile usage. Ultra high definition images and videos are not going to make your website look better. Resize the images so that they can look good on a mobile screen and compress the image so that your website loading speed does not slow down because of the visual content.
- Use Appropriate Fonts
The typography that you use for your website is crucial. You need to use the fonts that are going to be appropriate for viewing on mobile devices. It does not matter how good the layout for your website is if the visitors cannot find the written content to be legible. Use fonts that are neither too big nor too small for viewing on the website. That is what will help you get a better layout for your website that is readable and easier to navigate.
- Dump Pop-up Ads
No matter how much you are used to having flash and pop-up ads on your websites, they are now redundant. Most mobile phones no longer support flash but even if they did, pop-up ads and flash are frankly just annoying. They were annoying when they were being used back in their hay day and they are still as annoying now, your website should be able to attract more visitors to engage with your business, not drive them away.
These are actually quite simple steps that you can take to ensure that your website is mobile friendly. Once you implement these steps to the web design of your company’s website, you will notice a marked improvement in traffic and engagement will be boosted.