Online Marketing

What Digital Marketing Techniques to Use as a Property Lawyer

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Digital marketing is one of the most valuable forms of marketing in today’s digital age, so property lawyers must use digital marketing strategies to stand out in a competitive market. To help you we have put together some digital marketing tips and tricks. These are some techniques that property lawyers can use to enhance their online presence and to attract more potential clients.

Understanding Your Audience

Before getting into digital strategies, it’s important to understand who your target audience is. Property lawyers are hired for all sorts of property reasons, they typically cater to home buyers, real estate investors, and individuals seeking legal advice on property matters. However all clients are different and require different things, so be sure to meet with every client before taking on a case to make sure it is suitable for you.

  1. Website
  • First Step: Having a website designed for your property law business is the first step in creating a digital presence. If you don’t already have one you should definitely research into finding a good and reliable website designer to help your vision, come to life, or if you don’t have a vison yet, they can help you get started on one.
  • Images: Make sure to send photos of yourself, your employees and your office to your web designer to give your website a personal, real life feel.
  • Testimonials: Encourage satisfied clients to write reviews on their experience and send them through to be used on your website as it is comforting to prospective clients to see previous success stories.
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Online Marketing

Tips On Keeping a Traffic-Friendly Website

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Traffic-Friendly Website

Tips On Keeping a Traffic-Friendly Website

While any name-brand web hosting service offers digital marketing and SEO services, there are some simple common-sense tips which anyone can follow to at least get on the radar as far as the World Wide Web is concerned. In addition, once you’re set up with the initial traffic optimization, there are things you can do to ensure that your website keeps growing. These tips will both ensure that your website appeals to both visitors and search engines alike.

Have Plenty of Content

It is very difficult to optimize a site for a search engine when there’s almost nothing on that site. And by content we usually mean *writing*. Written text is still the main thing that search engines see – after all it’s what web searchers type into Google to find your site in the first place. So remember, just images or just having Flash won’t do the job. You should at least be able to have a couple of paragraphs on a page explaining what your site is for.

Follow Internet Standards

Search engines prefer to crawl sites which adhere to standards. While it is difficult to have a site be 100% in compliance, the better you follow good mark-up standards, the better. Check your HTML, XHTML, CSS, and RSS with the relevant W3C services, and check back periodically to make sure that your site is still easy for search engines to navigate.

Market Yourself

Every day that you have a website, you should be thinking of what you can do to promote your website. Do all of your business partners and family know about it? Are you joining social media like Facebook, Twitter, Meebo, or MySpace, and if so is your website in your profile? And while you shouldn’t link-spam your site to social news websites, it is perfectly acceptable to post a link to a section of your site if it’s particularly relevant to a forum topic. You can also submit your site to good quality, genre specific directories, such as Slinky Directory.

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Online Marketing

4 SEO Techniques That Will be Effective

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SEO Techniques

Digital marketing is continuously evolving, presenting both opportunities and challenges for businesses striving to maintain their competitive edge. In today’s fast-paced online environment, establishing a strong digital presence isn’t just beneficial—it’s essential for long-term success. A critical factor in building and sustaining this presence is the ability to attract and retain more traffic from search engines like Google. But how can businesses achieve this goal in such a dynamic and competitive space?

The answer lies in a well-executed Search Engine Optimisation (SEO) strategy.

According to the experts at SEO Perth, leveraging the power of both on-page SEO and off-page SEO is key to enhancing your website’s visibility and ranking in search results.

On-page SEO focuses on optimizing individual pages on your website, ensuring that content, meta descriptions, and keywords are aligned with what search engines look for.

Off-page SEO, on the other hand, involves external efforts, such as link-building and social signals, to bolster your site’s credibility and authority. With search engine algorithms constantly evolving to improve the user experience, businesses must stay ahead of the curve by implementing comprehensive SEO strategies that encompass both on-page and off-page techniques.

Search engine algorithms are constantly changing in a bid to improve user experience.

Here are some more observations:

  1. Google RankBrain

Google recently announced its new RankBrain Algorithm. This revolutionary algorithm uses AI to power the internet giant’s first machine learning algorithm. The ranking you get using RankBrain is determined by how satisfied Google users are with your content online.

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Online Marketing

Importance of SEO in 2018

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Importance of SEO

We’re into the last month of 2017 and SEO consultants like Peter Brittain are now finalizing the strategies they will be using for their digital marketing for 2018 and beyond – and thus setting their goals. The most important aspect which everybody is considering is the SEO. Everybody wants to understand more about SEO and how important it will be for their businesses to be more successful this year than the last.

It goes without saying that SEO is of the utmost relevance now than it has been ever before. With every passing year, more businesses are realizing the importance of SEO and how it is capable of driving their success in an internet-centric world. This is why more investment is being made into SEO and improving it.

Google has been striving to improve the algorithm it uses which is in turn pressuring businesses all around to improve their websites in a bid to keep up with the latest SEO trends. With the constant improvements, SEO is a practice which will continue to grow and evolve.

Marketers will need to realize that there are new elements to factor in when it comes to SEO with every passing year. Here are some of the main SEO trends to keep in mind in 2018.

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