Importance of SEO in 2018

Importance of SEO

We’re into the last month of 2017 and SEO consultants like Peter Brittain are now finalizing the strategies they will be using for their digital marketing for 2018 and beyond – and thus setting their goals. The most important aspect which everybody is considering is the SEO. Everybody wants to understand more about SEO and how important it will be for their businesses to be more successful this year than the last.

It goes without saying that SEO is of the utmost relevance now than it has been ever before. With every passing year, more businesses are realizing the importance of SEO and how it is capable of driving their success in an internet-centric world. This is why more investment is being made into SEO and improving it.

Google has been striving to improve the algorithm it uses which is in turn pressuring businesses all around to improve their websites in a bid to keep up with the latest SEO trends. With the constant improvements, SEO is a practice which will continue to grow and evolve.


Marketers will need to realize that there are new elements to factor in when it comes to SEO with every passing year. Here are some of the main SEO trends to keep in mind in 2018.

Quality not Quantity

Google has been improving its algorithm with every passing year to promote content that has more quality rather than quantity. There are no more named updates coming out from Google with its algorithm. Rather, there are changes being made to the overall quality of the algorithm. This is important for all marketers to make note of moving into the future.

This means that trying to look for how to make use of the changes in the algorithm and looking for ways to capitalize on it to improve the traffic to their websites using tricks is going to be useless. The point of these updates is that the quality of websites should improve and that’s what marketers should focus on.

Experience-Centric Internet

The reason why there’s an emphasis on improving the quality of websites is because Google’s taking the lead in a revolution that’s focusing to create a more informative and immersive web experience.

2018 is going to see marketers adopt the latest technologies and push them to their limits in order to create web experience for consumers that is both immersive and informative. That will go on to create a more meaningful interaction between businesses and their consumers. Engagement is the name of the game and creating a more experience-centric web is going to be the key to get it done.

SEO in 2018

Conclusively, the changes expected to be seen when it comes to SEO trends are:

  • Users will look to get more information before engaging with a business
  • Google is going to encourage and index better quality web pages
  • There’s an increased focus on an immersive web experience by Google

The focus is more on the user experience now more than ever and that is what marketers across the board should focus on. Better user experience will mean more conversations, better business-consumer relationships and ultimately, better business.

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