Tips On Keeping a Traffic-Friendly Website
While any name-brand web hosting service offers digital marketing and SEO services, there are some simple common-sense tips which anyone can follow to at least get on the radar as far as the World Wide Web is concerned. In addition, once you’re set up with the initial traffic optimization, there are things you can do to ensure that your website keeps growing. These tips will both ensure that your website appeals to both visitors and search engines alike.
Have Plenty of Content
It is very difficult to optimize a site for a search engine when there’s almost nothing on that site. And by content we usually mean *writing*. Written text is still the main thing that search engines see – after all it’s what web searchers type into Google to find your site in the first place. So remember, just images or just having Flash won’t do the job. You should at least be able to have a couple of paragraphs on a page explaining what your site is for.
Follow Internet Standards
Search engines prefer to crawl sites which adhere to standards. While it is difficult to have a site be 100% in compliance, the better you follow good mark-up standards, the better. Check your HTML, XHTML, CSS, and RSS with the relevant W3C services, and check back periodically to make sure that your site is still easy for search engines to navigate.
Every day that you have a website, you should be thinking of what you can do to promote your website. Do all of your business partners and family know about it? Are you joining social media like Facebook, Twitter, Meebo, or MySpace, and if so is your website in your profile? And while you shouldn’t link-spam your site to social news websites, it is perfectly acceptable to post a link to a section of your site if it’s particularly relevant to a forum topic. You can also submit your site to good quality, genre specific directories, such as Slinky Directory.